While in a second-hand shop in Poulsbo, I was thinking about this. What is a deal? Some of the criteria that came to mind were the following.
What's the margin between our income and our necessary expenditures.
What feels like a deal to me may sound like an extravagance to you, and vice versa, simply based on income and one's cost of living. If one's income is so pinched that there's nothing left after paying bills on the necessities of life, then spending even $5 on a non-essential will feel too extravagant. It's not a deal if buying it means you can't pay one of your bills.
Is this a "need" or is this a "want"? What would I be willing to pay for a similar item? And can I resell it for what I paid for it?
A needed item takes financial priority over a want. And depending on how desperate that need is, I could find myself willing to pay more than usual, and might still think it's a deal.
This, in itself, can be variable. If all my undies are tattered beyond repair, I'm going to be far more willing to spend money on that first pair of new undies, than on the sixth pair. (In fact, make that the first two pairs, so I can actually wash them.) The sixth pair can sort of fall into the "wants" category, rather than "need", as I know from experience that I can get by on just a few good pairs, doing laundry regularly.
But I do think about it while shopping, "is this such a great deal? What am I willing to spend on similar items?" For the undies, I compared the price of pretty undies, to that of nice trouser socks, a few dollars, but not $10 or $11 each pair (the regular retail price on my favorite Maidenform undies). I have been replenishing my undie collection this spring and summer, one pair at a time, using Kohl's and Penney's $10 off coupons. I can get a pair for just a couple of dollars, with coupons. Same for nice quality trouser socks.
I might not consider whether or not I could resell the undies or socks, but other clothing items, yes, I most definitely would consider resale value. Like that pj top I got at the thrift shop a couple of weeks ago. I spent 99 cents for it. And, yes, I could sell it at a garage sale for 99 cents. My daughters use the same criteria, when shopping for clothing. One daughter bought a cute, black knit tunic, to wear over leggings this fall. When she was considering her purchase of 99 cents, she said to me, "I could list this on facebook at school for more than this price and recoup my money".
For a decor piece for the house, I realize that decor falls under the "want" heading, nice to have, but I'm going to hold out for a really great deal before buying. I'm not as willing to part with my money for a "want".
I mostly shop at second-hand shops for decor pieces. I can find better quality, at a fraction of the price of a newly-crafted piece, by shopping second-hand.
I have price points in my head, as for what I think is a deal on wall decor and knick-knacks. Basically $8 to $12 for a piece of wall art, if it's exactly how I want to use it (no new paint job, no new pane of glass, etc -- ready to hang). If I have to do anything to bring it up to my requirements for use, repairs or paint jobs, then that piece either needs to have collector's value, or needs to be close to free, $1 to $2. I have paid more, in the past, but at this point, we're not "needing" to cover as many walls as a few years ago. I can wait for that stellar deal to show up.
Knick-knacks are harder to pinpoint my price on. I look for things that have resale value, are collectibles, but still in the "cheap" or "budget" categories. But I try to keep to the price that the exact same item might sell for on ebay. For the most part, any collectibles I buy, I find for under $10.
Knowing what items might sell for on ebay is key to getting a great deal, I've found. And it's so easy to check ebay for comparables, if you're willing to spend a few minutes looking things up. You no longer need to be a collector or dealer to know a good deal when you find it.
In Poulsbo, we browsed several second-hand shops. The one with the best prices, overall, was not on the main drag, but one street over. Even though they didn't all carry the exact same items, I knew the ebay prices for several key items that are always on my watch list, and could compare prices on similar items, between the stores. This made the main-street shops interesting to look through, but not at all tempting for purchases. I also discovered that Poulsbo shops had better prices, overall, than my favorite local vintage district, by doing a few of those price comparisons.
In practice
I had another one of those $10 off coupons to Kohl's this week. I had a few "needs" on my list, but couldn't find exactly what I was looking for. (No undies in my size, style, color and fabric this time, and no nice trouser socks for winter, yet.)
So, not wanting this coupon to be wasted, I began searching the store for "wants". I was only interested in using this coupon if I found a stellar deal on something off my "wants" list. We're okay with the margin between our income and expenditures, right now. We're putting money into various saving's funds every month, so a "wants" purchase of a couple of dollars is within our budget.
After browsing the housewares, bath and bedding departments quite thoroughly, I headed over to the home decor aisles. Of course, I stopped at the clearance section first. I found a nice wall-mounted shelf that I liked, a wall-hung coat rack that was also nice, and then this -- a decorative mirror, with small shelf and a couple of small hooks (not for coats, but scarves and mittens would work).
This decor piece was originally $69.99. That's not even in my ballpark range of what I would spend on my wildest day, for this type of item. It's not an antique (or even vintage). It has no "collector's value". And it's not even solid wood (so it can only be refinished by painting). It's lovely, though, and just my style for the short wall, at the end of the hall, near the garage door. But not for $69.99.
It had been marked down numerous times, and now was priced at 80% off, for $13.99. Okay, that sounds better, and almost within my range for wall art/decor. But on an ordinary day, under ordinary circumstances, no I would not pay $13.99 for this. Not because it's not worth that price to somebody, but for me, I am able and willing to keep looking around. It's just a tad out of my range (by about $2) for a "want" of this sort. And that is key -- that I have time on my side for finding a piece for this particular spot in the house, so I am able and willing to keep looking.
However. . .
Remember that $10 off coupon? After the coupon was applied, my cost for this decor piece was $3.99. Forget that it was almost 95% off of the original price. But $3.99 fits in the margin between our income and our current necessary expenditures.
I would actually pay a few dollars more for a similar item, up to about $12. I couldn't find anything comparable on ebay for this price. Shipping alone would eat up that $3.99. I did find one mirror that I felt was comparable in style and quality on ebay, and it was selling for about $30.00, plus shipping.
I could definitely resell it at a garage sale for at least what I paid for it. (Garage sales are overpriced, IMO, in our area. But people are willing to pay those higher prices.)
And while it's a want and not a need, it does fill a gap in decor for this particular wall. I had been thinking this wall could use a mirror, to reflect light in a dark passage, and as a last-minute "do I look okay" check.
I'm not likely to find anything comparable to this item, for less than this, at a garage sale, flea market, thrift shop or off craigslist. Anything I could find in a "free" pile would likely need paint and or repairs (costing a couple of dollars and my time).
So, when I spied this mirror, it only took me seconds to figure that this, indeed, was a great deal.
How do you determine if something is a great deal or not?